Categories
Copywriting

What does copywriting mean, should you become a copywriter?

Copywriting means writing ads and publicity material. That’s it.

Oxford Languages defines copywriting, “the activity or occupation of writing the text of advertisements or publicity material.”

But it’s more than an activity or an occupation.

It’s the art and science of selling your product or service through words.

Words that you see (and listen to) everywhere, on billboards, brochures, TV, radio, and the internet.

So what copywriting is all about?

Well, copywriting is all about writing copy that convinces your potential customers to take action, buy your product or service.

This could be a sales letter, a Facebook ad, an email, a brochure, a landing page, a radio ad, a TV commercial, you got it.

Copy is any marketing-related written text and the one who writes copy is called a copywriter.

A copywriter writes to inform, to educate, to entertain, and to engage. But through all this, he wants just one and one thing only, SALES.

A good copywriter doesn’t write what he loves, but what his audiences could comprehend understand.

  • He does his research.
  • He understands his product or service.
  • He understands his audiences.
  • He plans his copy.
  • He writes catchy headlines.
  • He shows the benefits.
  • He shows more benefits.
  • He makes a real offer, an irresistible one.
  • He plays, sometimes, with FOMO, fear of missing out.
  • He applies scarcity.
  • He does everything he could and produces a copy that sells.

Should you become a copywriter?

Sure.

If you like writing, have an interest in the psychology of persuasion and sales, and don’t mind earning good money.

You should give copywriting a try!

And what could be a better start than our copywriting masterclass?

That Covers:

  • What is copywriting
  • How to plan your copy
  • How to write headlines
  • How to write sub-headlines
  • How to write body copy
  • How to write a call to action, CTA
  • How to revise, edit and proofread your copy
  • How to apply AIDA (attention, interest, desire, action) and other formulas

YOU’LL PRACTICE:

  • Ads copy
  • Sales pages
  • Self-promotion copy

SKILLS YOU’LL LEARN:

Research, Prewriting, Writing, Rewriting, Editing, Deep Editing, Rephrasing, Paraphrasing, Proofreading, Fact-checking, Publishing, Submitting

BONUS:

  • How to write your (or your clients’) website?
  • How to market your copywriting business?
  • How to find copywriting work?
  • How to make yourself valuable?

Limited Seats | First-Come, First-Serve | Register Now

REGISTER HERE: https://forms.gle/EgsaBrBQc6P2f3qJ9

Whether you write to inform, to entertain, or to persuade. Or altogether to become a professional copywriter. This masterclass has everything you need to write like a pro.

Don’t just take our words, read what Hiwrita Graduates say about Imran Khushal and this class:

“I have read more than 25 books on copywriting. I had the data in my mind. And I was already paid for writing copy. But your class taught me the professional and practical way to do copywriting. All my previous knowledge started to make sense to me. the moments with you were priceless. You taught me how to walk with copywriting feet.”

Aleem Ahmad – Freelance Writer

“I have attended the copywriting masterclass. It was a pleasure to meet Mr. Imran Khushal CEO Hiwrita. Before this masterclass, my knowledge about copywriting was very limited and I was not aware of its impact on branding and marketing. After the masterclass, I am thinking to start my career as a copywriter.”

Afzaal Ahmad – Medical Writer

“I have recently attended Sir Imran Khoshal’s Blog Writing course. I wanted to have some basic knowledge before start working as blogger. I found his course. He explained everything in very elaborative and simple way. He is very welcoming to queries and his way of reviewing things is very honest. I am very happy to say that now I have found a mentor. After attending this course I m able to start writing as my profession and am also looking forward to grow under his supervision. I recommend his blog writing course to all young writers.”

Nida Aziz – Blogger

100% of people who’ve attended this masterclass say they’d recommend it to you.

REGISTER HERE: https://forms.gle/EgsaBrBQc6P2f3qJ9

Categories
Branding

The only positioning statement your brand needs in 2020

What is brand ONLINESS statement and how do you write one?

How do you differentiate your brand in an extremely cluttered marketplace?

By using a traditional differentiation: Me-too or another of that kind.

Or by adopting a completely radical differentiation: BEING THE ONLY ONE.

Marty Neumeier in ZAG argues:

Keeping up with your competition is not enough. You have to out-position, out-maneuver, and out-design your competition.

In his brand strategy book, he introduces this new rule. When everybody zigs, zag.

But how do you ZAG?

Of course by starting with your ONLINESS statement. The only statement that radically differentiates your brand from the competition.

It’s like a rich elevator pitch that tells:

  • What you do?
  • How you do it?
  • For who (whom) you do it?
  • Where you do it?
  • Why you do it?
  • When you do it?

In a nutshell: It tells what makes you the ONLY.

How To Create Your Onliness Statement

Fill in the blanks: “My brand is the only _______ that ________.”

[COMPANY NAME] IS THE ONLY (CATEGORY) ____________

THAT (DIFFERENTIATION CHARACTERISTIC) ____________

FOR (CUSTOMER) ____________

IN (MARKET GEOGRAPHY) ____________

WHO (NEED STATE) ____________

DURING (UNDERLING TREND) ____________

Let’s Fill This:

HIWRITA’s ONLINESS Statement

HIWRITA is the only COPYWRITING AGENCY in ISLAMABAD that helps SMALL businesses BECOME BIG BRANDS.

[HIWRITA] IS THE ONLY (COPYWRITING AGENCY)

THAT (HELPS SMALL BUSINESSES BECOME BIG BRANDS)

FOR (SMALL BUSINESSES)

IN (ISLAMABAD, ONLINE)

WHO (ASPIRE TO BE UNIQUE AND AUTHENTIC)

DURING (IN THE AGE OF LOOK ALIKE STARTUPS)

Your Final Version Should Look Like This:

Hiwrita is the only Copywriting Agency in Islamabad that helps small businesses that aspire to be unique and authentic in the age of look alike startups become big brands by providing them with unmatched brand strategy, content strategy, and SEO copywriting services.

More Examples:

  • Tutoria.pk is the only self-learning platform in Pakistan that helps school and college goers study, prepare and practice all subjects online at their own pace and preferred time.
  • Hamdard City is Pakistan’s only community first housing project that offers a perfect spot for your future home for a highly affordable price in an accessible and nature-surrounded community.

Do you have your ONLINESS statement? If not, how about I help you with writing one? Request a free 30-minute consultation and I’ll give you a head start.