1. Do your research:
Understand your product. Understand your audiences. Identify your tone, voice, personality. Figure out your promise.
2. Show benefits:
Don’t tell your chatbot uses advanced AI and NLP. Tell how it helps the user. How it provides ease and comfort. What problem it solves.
3. Be specific:
Don’t write your copy for everyone. If you are selling #chatbots write for one #businessowner. If you are selling sports shoes write for one athlete.
4. Be straight forward:
Cut the fluff. Kill adverbs and adjectives. Write in active voice. Don’t use indirect and passive sentences.
5. Be clear, not clever:
Be clear. Avoid jargons. Write as you talk. Give a clear call to action.