5 Tips For Writing Compelling Copy

1. Do your research:

Understand your product. Understand your audiences. Identify your tone, voice, personality. Figure out your promise.

2. Show benefits:

Don’t tell your chatbot uses advanced AI and NLP. Tell how it helps the user. How it provides ease and comfort. What problem it solves.

3. Be specific:

Don’t write your copy for everyone. If you are selling #chatbots write for one #businessowner. If you are selling sports shoes write for one athlete.

4. Be straight forward:

Cut the fluff. Kill adverbs and adjectives. Write in active voice. Don’t use indirect and passive sentences.

5. Be clear, not clever:

Be clear. Avoid jargons. Write as you talk. Give a clear call to action.

Imran Khushal

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